The smaller of the two sections of 7 mile beach in Negril is Bloody Bay. It is approximately two miles long and contains 5 resorts and a small section of public beach where some local vendors offer food and souvenirs for sale.
Because the amount and size of bigger resort hotels that occupy most of the access to this section of the beach in Negril there are fewer vendors walking the beach compared to Long Bay, there are still numerous vendors to be found selling such items as, t-shirts, cigars, cigarettes, and those who sing songs and play instruments for tips.
On the water, and walking the beach there will be vendors offering jet skis for rent as well as para-sailing trips for sale.
The five resorts located on the bloody bay section of beach in Negril are: Breezes Grand Negril, Couples Negril, Riu Palace Tropical Bay, and the Club Hotel Riu Negril, and Sunset at the Palms, which is located across the street, but has a beach facility with a restaurant located both on the beach side.